Snapshots, the behavioural planning tool for the real world.
Behavioural Economics, Recency Theory and industry research posit that reaching people 'in the moment' with related messages boosts communications effectiveness. With IPA TouchPoints demonstrating that around 40% of all time spent engaged in tasks and activities is accompanied by media consumption this presents a real opportunity to enhance media planning practices. We've aggregated IPA TouchPoints data, radioGAUGE data and case studies together with inspiring and effective audio, to give you unique insight into how media can help you connect with and influence consumers at relevant moments. Use this tool to find out which media are best for reaching people across the day when engaged in tasks and activities relevant to your campaign and to be inspired by pertinent radio case studies, audio and effectiveness data.