RAB in London
The Radio Advertising Bureau (RAB), part of RadioCentre Ltd, is the marketing body for radio, funded entirely by the UK Commercial Radio industry.Their aim is to share Britain's love of radio with advertisers, and to help them use the medium more effectively and creatively.
The RAB team provides free help and advice to advertisers and their agencies to help optimise their use of radio, offering practical support in the following areas:
radioGAUGE: the radio campaign measurement tool that provides effectiveness data to individual advertisers
Case studies they can provide relevant case studies to demonstrate radio's effectiveness for most sectors and advertising objectives
They regularly commission and publish new listener insight, radio case studies, and radio advertising effectiveness research.
Radio Ads Database: they have an extensive library of radio ads from the UK that can help find competitive or other relevant ads.
Aerial Awards: a monthly celebration of the best in UK radio creativity
Training and events
They run regular training courses, events and conferences to develop knowledge and understanding of radio advertising.
Naar de website van RAB UK